Building Trust in Finance
Unleash the power of trust in finance
Show your customers that you are a trusted company in the finance industry and increase sales with help from one of the world’s leading review platforms.
Ready to dive in?
The changing landscape of Finance
Check out this short webinar and learn why trust is more important than ever:
Consumers trust finance companies less than they did 3 years ago.
Today, consumers are 50% more likely to say that their level of trust in financial services providers has decreased over the last 3 years. The success for financial services providers is no longer guaranteed by being a familiar name.
Nowadays, a better customer experience and personalisation of services is key. Word of mouth is now accompanied by its digital equivalent - ratings and reviews. These are far more influential in consumer decisions than traditional and digital advertising channels, and are second only in building trust to a brand’s own website.
How finance companies can harness the power of user-generated content to build loyalty.
Consumers are 50% more likely to say their level of trust in financial services providers has fallen over the last three years, while just 17% say they trust financial institutions in a time of crisis. Yet, trust is imperative if you expect customers to share potentially sensitive or confidential information with you. So exactly how can finance brands cut through the noise and build trust and loyalty in an increasingly crowded marketplace?
"Getting genuine customer feedback is invaluable... it allows us to showcase the positive experience our customers have had and helps us to establish trust in our brand which is central to being able to build an audience. Understanding exactly what our customers think means that we’re able to develop and refine as we grow."
Mart Abramov, Co-founder and CEO
"The past year was eye-opening for many consumers in terms of their personal finances — and it would've been easy for unethical lenders to cash in on their vulnerability during the pandemic. Instead, we made the decision early on to protect our customers from the worst of the impact. They were deeply appreciative and this shines through in our Trustpilot reviews, helping us attract new customers despite these trying times."
Rachel Morgan, Head of Marketing at Moneyboat
"Trustpilot helps companies cut through the noise and point potential customers and partners to verified customer reviews. It’s incredibly valuable to have a way to show people what the actual customer experience is really like."
Jim Shook, CMO
Just Mortgage Brokers
"Online reviews are massively important for everyone. We have higher quality leads. We get more business and more money coming in. Overall, it’s improved morale and made us better as a company."
Rana Miah, Director